Che: 'The icon and the ad'

I think it's a shame how over-commercialized his image is, at least in the Western (developed) world. It's everywhere. I personally know individuals who never knew who he was, what he stood for, and his ideology, but they've seen his face on stickers or t-shirts, and decided to buy a T themselves. I think its dreadful to have people who don't even..uhhhhhhhh.........hate it.